helmut friedrich (m:to) traveled to new york from 20th to 24th of august 2017 in order to sell or in the museum of modern art (MoMA) or at times square the most expensive painting in the world. the so-called projekt m:togoesmoma is based on a tale written by the artist himself. it´s about an artist, who doesn´t accept to stay poor for the rest of his life and starts an extraordinary marketing strategy. he calls his new art genre tales art.