helmut friedrich (m:to) traveled to new york from 20th to 24th of august 2017 in order to sell or in the museum of modern art (MoMA) or at times square the most expensive painting in the world. the so-called projekt m:togoesmoma is based on a tale written by the artist himself. it´s about an artist, who doesn´t accept to stay poor for the rest of his life and starts an extraordinary marketing strategy. he calls his new art genre tales art.

logo
logo

the logogram of the project "m:togoesmoma" .

MoMA
MoMA

m:to at the entrance

MoMA
MoMA

the lobby

MoMA
MoMA

andy warhol . m:to and his "most expensive painting in the world"

MoMA
MoMA

andy warhol . marylin monroe

MoMA
MoMA

m:to . 45-seconds exhibition

MoMA
MoMA

henri rousseau

MoMA
MoMA

robert rauschenberg

Staten Island
Staten Island

view to manhattan

Times Square
Times Square

m:to . "the most expensive painting in the world"

One World Trade Center
One World Trade Center

jeff koons

Manhattan Bridge
Manhattan Bridge

m:to . goodbye new york